Notifications: With notifications, companies can send content to their customers in real time.Via 1:1 chat, users can chat with a company’s customer service team. Customer Serivce: Using Apple Business Chat, customer inquiries can be handled in a simple, personal and fast way.Apple generally differentiates between two usage scenarios: The Apple Business Chat offers companies the opportunity to get in touch with customers directly in the “News App” on an Apple device. In 2018 Apple introduced the Business Chat function. Recommendation: Learn more about the Notify App in our article. Since we are talking about the trends in 2020, here are the most promising alternatives for you: Our Notify App In recent weeks, there were many companies and organizations who recommended thier customers alternatives to the WhatsApp newsletter. The end of the WhatsApp newsletter era means that alternatives like Apple Business Chat, Notify, Telegram etc will raise in importance! Recommendation: If you want to know more about it, I recommend our article Verify Facebook Messenger Newsletter.Ģ. This shows the increasing importance of dialogue, which is the clear focus if companies want to use messaging apps in their customer communication. The Facebook trends show a similar picture: For Facebook Messenger, it should be noted that from March 4th, 2020, “subscription messages” will only be allowed for news pages that have qualified for the News Page Index. With the discontinuation of the WhatsApp newsletter and the simultaneous strengthening of the WhatsApp Business Solution (consisting of WhatsApp Business App and WhatsApp Business API), the WhatsApp messenger platform once again shows what it is all about: direct customer dialogue. Looking back, 2019 is a year of focusing on messenger communication. Matthias Mehner, CMO MessengerPeople, quoted from an atricle on W&V In five years from now, no company will operate without offering messaging app service. You just have to be brave! Gartner estimates that the number of inquiries via messaging apps will double every year. Sure, dialogue marketing is quite an old hat – but never before has it been so easy and so effective for companies to communicate with their customers.
It’s the natural communication on WhatsApp and Co – I write, and someone answers. Messaging apps are ideal for entering into real dialogue. Conversational marketing is based on the common sense idea of listening to your customer and potential customer’s needs.”(NGDATA) Because: Conversational Marketing “is a feedback-oriented approach to marketing used by companies to drive engagement, develop customer loyalty, grow the customer base, and, ultimately, grow revenue. Conversational Marketing instead of Push Marketingīasically, conversational marketing is messenger marketing. more pull communication (the user asks, the company answers) instead of simply pushing content via messaging app.ġ. more dialogues and customer service via messaging apps and 2. Many companies are interested in alternatives to WhatsApp, which we have compiled for you in the article Innovative Alternatives to WhatsApp Newsletters! It remains to be seen that messenger communication will be dominated by two aspects this year: 1. The aim is to link them with each other and to encrypt them end-to-end (e2e).įinally, Facebook announced in early December that WhatsApp newsletters may no longer be offered and sent out. In doing so, he made it clear that messaging apps in the Facebook ecosystem will be their focus of attention. In April, Facebook CEO Mark Zuckerberg announced the company’s future strategic direction at the f8, Facebook’s annual developer conference: the Future is Private. Review: 2019 was marked by at least two main events when it comes to messenger marketing.
Conversational Marketing instead of Push Marketing – Users want relevant content in the right context at the right time!.In a Nutshell: Messenger Marketing Trends in 2020
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